The Southern Africa Luxury Association ("SALA"), has been constituted to help establish a solid foundation for the luxury and premium lifestyle industries in South Africa and its neighbouring States. It is the belief of the Association's creators and founders that in order to ensure a sustainable economic future for the luxury brand landscape in South Africa, the industry's stakeholders must begin to collaborate for mutual benefit and to act collectively to strengthen the sector as a whole. It is SALA's aim to encourage interaction, to provide industry insight, to foment debate, facilitate networking and to foster collaboration between members, all of which will inspire product and service improvements across industries. The objective is to support the growth of established, international luxury brands as well as to develop the product quality and raise the brand awareness of younger, local luxury enterprises. Amongst the members of SALA are luxury brands such as Moët & Chandon, Live Out Loud, Pam Golding Properties, Uwe Koetter Jewellers, The Hall Collection and more. http://www.sa-la.org