Exclusive Serenity


New Exclusive Serenity Website Goes Live

Champagne for lunch at the office was quite frequent lately - this month we have two reasons to celebrate. Apart from our 5th company anniversary, our new website has gone live. Finally, after many long nights and lots of preparation work, we are proud to present the result of our efforts.


Exclusive Serenity becomes a member of SALA

The Southern Africa Luxury Association ("SALA"), has been constituted to help establish a solid foundation for the luxury and premium lifestyle industries in South Africa and its neighbouring States. It is the belief of the Association's creators and founders that in order to ensure a sustainable economic future for the luxury brand landscape in South Africa, the industry's stakeholders must begin to collaborate for mutual benefit and to act collectively to strengthen the sector as a whole. It is SALA's aim to encourage interaction, to provide industry insight, to foment debate, facilitate networking and to foster collaboration between members, all of which will inspire product and service improvements across industries. The objective is to support the growth of established, international luxury brands as well as to develop the product quality and raise the brand awareness of younger, local luxury enterprises. Amongst the members of SALA are luxury brands such as Moët & Chandon, Live Out Loud, Pam Golding Properties, Uwe Koetter Jewellers, The Hall Collection and more. http://www.sa-la.org


Exclusive Serenity intrigues with prestigious “Diamonds of the Indian Ocean” event

Cape Town, 12 August 2010. In cooperation with Uwe Koetter and The Idiom Collection, Exclusive Serenity organised a prestigious evening at the premises of Uwe Koetter Jewellers in Cape Town. Under the motto “Diamonds of the Indian Ocean”, Exclusive Serenity presented Frégate Island Private in the Seychelles and Coco Palm Bodu Hithi in Maldives to selected travel trade professionals. The highlight of the evening was the diamond cocktail: everybody got a glass of champagne which included a gem… one of them was the real diamond. From the moment the guests - by invitation only – entered the prestigious showroom at Uwe Koetter Jewellers, it was clear that they were in for a treat.

With compliments of The Idiom Collection, guests were spoiled with exquisite, award-winning wines: a rare and opulent wooded Viognier from the Rhône and the decadent Cape Blend which has won its own Diamond at the Investec Winemakers Choice, Double Gold at Michelangelo, Gold at Veritas and 4 Stars Wine Magazine.

Diamonds of the Indian Ocean Event

Uwe Koetter Jewellers have become one of the most renowned jewellery design and manufacturing companies in South Africa. They have also won many awards in recognition of pieces unique both in quality and design. Whilst enjoying their wines, guests could take some time to get inspired by the various jewellery on display prior to a demonstration at the workshop. Johan Louw, the General Manager at Uwe Koetter Jewellers, demonstrated how to make a wedding band which was an interesting and fascinating experience.

Following award-winning wine, the evening progressed with the diamond cocktail. Each guest received a glass of champagne for their enjoyment prior to the presentation of the “Diamonds of the Indian Ocean” by Exclusive Serenity: Coco Palm Bodu Hithi in Maldives introduced by Christiane Rieth, followed by a presentation about Frégate Island Private in the Seychelles by Melanie Floor.

Prior to the diamond testing, Kerry Collins from "here’s my card" won a stay at 15 on Orange, sponsored by Opulent Living, South Africa's most prestigious coffee table magazine.

Finally guests could take their diamond cocktails to the “diamond testing station” where the competent team of Uwe Koetter checked the stones and found out whether the gem was the real diamond. The lucky winner got to keep the real diamond found in the champagne glass. The diamond cocktail was sponsored with compliments of Uwe Koetter Jewellers and was the highlight of a truly memorable evening.


Exclusive Serenity takes over worldwide reservations for The Royal Park Hotel Kandersteg, Switzerland

Discovery of a little gem - majestically and impressively tower the summits of the Bluemlisalp behind the gardens and lawns of the Royal Park Hotel. Just about in the perimeter of the UNESCO protected Jungfrau-Aletsch area, Kandersteg welcomes its guests in the charming tradition of an un-spoilt Bernese alpine village surrounded by snow covered peaks, merely between Grindelwald and Gstaad. Only 50 min. by car from Bern (or 1¾ h from Zurich or Basel) Kandersteg is just as easily reached as many other resorts, yet convinces by its cosiness and authentic charm. The sunny platform, the unique nature reserve of the Gastern-valley with it many rare orchids, one of the alp’s most beautiful mountain lakes, the Oeschinen-lake closeby, or the mysteries of the Blausee are just some of many arguments that Kandersteg has to offer. In the heart of the village, one finds the Royal Park Hotel, belonging to the Rikli family since over 135 years; from the outside resembling the typical timber clad Chalet style, the hotel surprises from the inside with the tasteful and elegant interior of an aristocratic Bernese Country House from the 18th century. A lovely collection of genuine antiques, furniture and carpets enhances the special and refined atmosphere of the past times of Bern’s golden age, the Ancien Regime. The Hotels’ 24 bright and friendly rooms and Suites, too are set in the style of Louis XV and Louis XVI, the spacious restaurant offers an creative, fresh regionally inspired cuisine using lots of local and mountain ingredients. Outside, the terrace gives way to breathtaking views over the glaciers of the Altels and the Blümlisalp. The small cosy Alpenhof-Stuebli offers a wide array of Swiss specialties including Fondue and Raclette, which can just as well be enjoyed under mighty fine-trees in the middle of the gardens. The Hotel’s infrastructure offers its own tennis court, in- and outdoor pools, boats on the nearby lake of Thoune, own riding stables, a small Spa and a sheer uncounted number of hiking trails from very easy strolling to very challenging alpine climbing in summer and the whole range of winter sports in winter. The Royal Park Hotel is rated by the Swiss Hotel Association as five star plus and is Member of the Small Luxury Hotels of the World – it is also one of the smallest luxury hotels in Switzerland.

Exclusive Serenity has been appointed as worldwide reservations office for the Royal Park Hotel in Kandersteg, Switzerland whilst also representing it in a sales & marketing function on the South African market.


Exclusive Serenity and Frégate Island at glamourous event of the year

On 2nd December 2010, the 1st anniversary celebration of African Pride Crystal Towers Hotel & Spa and Opulent Living Magazine was held at the Crystal Towers Hotel in Century City, Cape Town. The extravagant event counted 640 guests who entered the hotel hall on the red carpet, where they were welcomed by Barbara Lenhard, Publisher of Opulent Living Magazine, and Gary Koetser, General Manager of African Pride Crystal Towers Hotel & Spa.

Amongst the guests were important players of the travel trade as well as well-known personalities such as Edith Venter. Michael Mol, TV presenter and anchor host of Top Billing was the Master of Ceremonies for the evening. The entertainment included an amazing performance by artist Lindiwe Suttle, who did not only dazzle South Africans and tourists with her powerful voice at the FIFA welcome concert but also sang Happy Birthday and performed some of her own songs during the evening.

Prior to the birthday prize draw, the birthday cake was cut by Barbara Lenhard, Publisher, and Florian Gast, Creative and Editorial Director of Opulent Living Magazine.

The amateur video shows a short introduction of Frégate Island Private by Melanie Floor (Exclusive Serenity) as well as the prize draw by Barbara Lenhard (Opulent Living Magazine) and the announcement of the winner.

The birthday prize was a stay at one of the most exclusive resorts in the world: Frégate Island Private in the Seychelles. With only 16 villas, Frégate Island ensures maximum privacy and exclusivity for its guests. The winner and a partner will stay in a luxurious, spacious villa and will be looked after by a private butler.

The international flights to get to paradise were sponsored by Exclusive Serenity – Hotels & Resorts Representation. Exclusive Serenity stands for six-star prestige and luxury experiences and proudly represents Frégate Island Private in South Africa. The total value of the prize is R180,000 (Euro 25,000) and was handed over by Melanie Floor, CEO of Exclusive Serenity.

With this event, Opulent Living and Crystal Towers Hotel certainly set the tone and upmarket frame of a wonderful celebration which continued until late. Following Barbara Lenhard’s wish to have a yearly Opulent Living event, we look forward to the next time.


Exclusive Serenity expands portfolio to East Africa

Exclusive Serenity has been appointed as worldwide reservations office as well as sales & marketing representatives in South Africa for The Retreat Selous and The Retreat Dar es Salaam in Tanzania.

The Retreat, located in Northern Selous, is a twelve-suite exquisite hideaway that offers complete seclusion in the heart of remote bush lands. The Selous Game Reserve is the largest protected wildlife sanctuary in Africa and is widely accredited as being the most pristine wilderness and one of the “secrets of Africa”. Elephants, lions, black rhinos, leopards, wild dogs, giraffes, hippos and crocodiles and more than 400 different birds can be seen among many other wildlife. Guests at The Retreat are invited to share a rare intact ecosystem of Africa which is perfectly untouched and can be explored in many different ways.

The Retreat Selous and Dar es Salaam

The Retreat Dar es Salaam, an exclusive boutique hotel with only five rooms, is situated in a huge tropical garden on the shores of the Indian Ocean. The residence has direct access to the beach yet does not open its facilities to the public which protects the private luxury of guests and their friends. Out of the five bedrooms, three face the swimming pool and the flowering trees and two rooms are off terraced balconies overlooking the sea and the islands in the bay. The Retreat Dar es Salaam is an intimate hotel that provides an international standard of comfort and is an ideal stop over prior to travelling to The Retreat Selous.

“We are excited about this wonderful addition to our exclusive portfolio”, says Melanie Floor, CEO of Exclusive Serenity. “The Retreat falls into our area of expertise in that it is privately owned, unique and offering a natural luxury to its guests. Off the beaten tracks, The Retreat is a hidden gem which we look forward to positioning on the South African market. We will assure timely and accurate reservation services focusing on long-term and sound partnerships with all partners in the global tourism industry.”

For more information, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Exclusive Serenity welcomes Botsebotse Luxury Retreat

From 1 November 2011, Exclusive Serenity is responsible for the worldwide reservations as well as sales & marketing in South Africa for Botsebotse Luxury Retreat situated in the malaria free Zebula Nature Reserve, only one hour from Pretoria.

Beautifully put together, Botsebotse is the picture perfect luxury retreat, where guests can unwind in a relaxing atmosphere in combination with loads of fun and your private, personal service. The owner-managed luxury bush retreat consists of a main lodge with only four sumptuous rooms. Luxurious indoor and outdoor spaces blend seamlessly with the surrounding landscape. The crystal-clear pool and comfortable lounges of the main lodge are ideal for relaxation and game spotting.

Botsebotse Luxury Retreat

Botsebotse is the perfect romantic destination. Relaxing in-room massages, breakfasts in the PJ’s in the courtyard, picnic baskets with delectable goodies for picnics in the bush, romantic candle light dinners next to a fireplace under the starry sky - only to quote some of the unique arrangements you may enjoy at Botsebotse. Guests are invited to do their own game drives, game walks or bicycle safaris in a reserve without predators, or join the guided Big-5 safaris, white lions and cheetahs only 10 minutes away. Golfers are spoiled for choice with two award-winning premier 18-hole golf courses on Botsebotse Luxury Retreat's doorstep.

Botse Botse is more about the whole experience than one single thing - more about the memories you made and the fact that you felt completely at home.

For more information, visit www.botsebotsebushretreat.co.za or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Botsebotse Luxury Retreat

Centara Hotels & Resorts appoint Exclusive Serenity

Exclusive Serenity has been appointed to represent Centara Hotels & Resorts on the South African market, effective January 2013.

“We are excited to represent Centara in South Africa, offering the South African traveller a great variety of outbound destinations with great value for money. We are especially pleased to be working with such a renowned, proactive and hospitality focused hotel group as Centara Hotels & Resorts”, says Melanie Floor, CEO of Exclusive Serenity.

Centara Hotels & Resorts is the leading hotel chain in Thailand offering idyllic locations, international standards, and gracious Thai hospitality. Centara operates and manages hotels & resorts in Thailand: Bangkok, Hua Hin, Krabi, Pattaya, Samui, Koh Chang, Phuket, Rayong, Trat, Hat Yai, Chiang Mai, Mae Sot, Khon Kaen & Udon Thani and International: Maldives, Mauritius, Bali, Sri Lanka, & Vietnam.

For more information, visit www.centarahotelsresorts.com

Click here for a 60 seconds journey into the world of Centara Hotels & Resorts.


Exclusive Serenity appointed to represent Oetker Collection

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The Cape Town based Hotels and Resorts Representation Company ‘Exclusive Serenity’ has been appointed to represent Oetker Collection on the South African market in a Sales, Marketing and PR function. Since July 2013, Oetker Collection has managed Fregate Island Private in the Seychelles which has been represented by Exclusive Serenity since 2005. Effective January 2015, Exclusive Serenity represents the entire collection of some of the best-known hotels worldwide.  

Oetker Collection is one of the most inspiring selections of masterpiece hotels in the world. The name ‘masterpiece hotels’ includes a pledge; a commitment to provide service of the highest quality, every hour of every day. The pearl as a symbol combines singularity, beauty and quality. The individual pearls bind together to form a unique string of pearls.

Each property is one-of-a-kind, reflecting the unique European heritage and sharing the highest levels of service internationally with exceptional and historic architecture & interiors combining with great attention to detail.

Oetker Collection embraces nine luxury hotels:

 L’Apogée Courchevel – a luxury chalet with a warm and family atmosphere offering the most desirable skiing experience at the top of Courchevel 1850 in the French Alps.

 Brenners Park-Hotel & Spa – an iconic grand hotel, amidst a sprawling private park in Baden-Baden, Germany. The historic Villa Stéphanie will soon open its doors to offer Europe’s most refined and innovative spa experience.

 Le Bristol Paris – an authentic vibrant French palace completely refurbished, the ultimate reference for Parisian art-de-vivre, ideally located on the prestigious rue du Faubourg St-Honoré.

 Château Saint-Martin & Spa – a romantic chateau of excellence nestled in the heart of Provence, boasting breathtaking views over the Mediterranean coastline.

 Eden Rock – a luxurious retreat in St Barths built on a rocky promontory, surrounded by white sandy beaches, and turquoise sea; French art-de-vivre in the heart of the Caribbean.

 Fregate Island Private – a jewel of conservation featuring lush forest, wild fauna, and overlooking the crystal waters of the Seychelles. Unique on the Planet. 

 Hotel du Cap-Eden-Roc – a legendary luxury hotel at the centre of a scenic private park, where old-world glamour meets modern luxury at the tip of the Cap d’Antibes. 

 The Lanesborough London – classically British service in a remarkably refined and charming grand residence

 Palais Namaskar – a peaceful oasis with contemporary and sophisticated design set in the Palmeraie, the most exclusive residential area in Marrakech.

More information: www.oetkercollection.com


Media Contact:
Melanie Floor
Tel : +27 21 556 99 84
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  



Exclusive Serenity welcomes Zanzibar White Sand Luxury Villas & Spa


Exclusive Serenity has been appointed to represent this exclusive sanctuary on the South African market, effective 1 June 2015. 

Zanzibar White Sand Luxury Villas & Spa offers an exclusive resort, facing one of the most beautiful beaches in the world located on the East coast of Zanzibar. With eleven high-end villas, this sustainable sanctuary of uncompromising luxury is designed to ensure each villa provides an intimate and peaceful retreat in blissful surroundings. 

All the villas have their own private pools; additionally, a large swimming pool and smaller children’s pool are available adjacent to the restaurant.

The beach resort offers amenities such as a fine-dining restaurant, a bar and a rooftop lounge, spa and a high-end watersports center which specializes in Kitesurfing. An experience at Zanzibar White Sand Luxury Villas & Spa is all about being outdoors: guests can enjoy an intimate dinner on the beach, relax by the pool or stroll in the turquoise waters of the Indian Ocean. For the active ones, a large range of tours and excursions are on offer.

The privately owned resort is a project based on the personal pursuit of sustainable luxury in the paradise that is Paje, Zanzibar. Luxury, comfort and private space have been the guiding values in the creation of this exclusive 5-star resort whilst preserving the local environment. 

Zanzibar Wite Sand Luxury Villas & Spa – A unique location for an unforgettable stay. 

'We are thrilled to be working with Zanzibar White Sand Luxury Villas & Spa. The concept of the property is perfectly in line with what Exclusive Serenity stands for and we are looking forward to position this beautiful gem on the South African market', says Melanie Floor, CEO of Exclusive Serenity.

For more information about Zanzibar White Sand Luxury Villas & Spa, please visit http://www.whitesandvillas.com/ or feel free to This e-mail address is being protected from spambots. You need JavaScript enabled to view it



Maison Noir joins Exclusive Serenity

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Exclusive Serenity welcomes Maison Noir into our portfolio. Exclusive Serenity has been appointed to represent this exclusive use villa situated in Hout Bay, Cape Town, effective June 2015. 

This is some place else. A private estate. A place that is at ease. Maison Noir is where you go to get away. It is where you can’t help but connect to something special.

Nestled in the mountains high above Hout Bay lies Cape Town’s new gem. Maison Noir opened its doors in early 2015 and - up until now – has been Cape Town’s best kept secret.

Designed by architect Paolo Deliperi, the Maison is rooted in the concept of the ‘kraal’, a series of small buildings which inspired this modern interpretation. Interconnected by glass passages and allowing for outside- inside living, the villa is integrated into the surrounding natural landscape. Maison Noir is like an intimate, private village, rich with natural light, koi ponds, pools and open air spaces.

With four bedrooms, Maison Noir is tastefully designed for privacy and connection to the outdoors. 

All bedrooms come with full en-suite bathrooms, three of them include outdoor showers and offer a loft lounge and a private workspace opening onto a terrace. The large Master Bedroom offers amazing views of the Table Mountain range and comes with an additional living area including an open fireplace as well as a spacious bathroom. At Maison Noir, service starts at the moment of booking and continues throughout the guests’ stay. A dedicated team including a private chef offers full concierge services and attends to the guests’ every need.

Both interior and exterior design details draw on the African, French, Indonesian, and global traditions that have defined Cape Town for centuries. Signifying the four elements, sky, water, fire and earth, the result is a destination where guests at once feel private and secluded as if one is at the ends of the earth while only being moments away from Hout Bay, the legendary city of Cape Town and the renowned Cape Wine region.

'Maison Noir ticks all the boxes when it comes to private and extraordinary. It is a place with a soul and we are intrigued by its beauty. Maison Noir compliments our portfolio and we are excited to make it stand out of the crowd and get it the attention it deserves', says Melanie Floor, CEO of Exclusive Serenity.

For more information about Maison Noir, please also visit www.maisonnoir.co.za or feel free to This e-mail address is being protected from spambots. You need JavaScript enabled to view it