Exclusive Serenity organised the Maldives Roadshow in 2011, taking place in Pretoria, Johannesburg, Durban and Cape Town. The events were attended by tour operators, travel agents and travel press in all four cities. The exhibitors included Coco Palm Resorts, Constance Hotels, Emirates Holidays, Holiday Tours, Naiade Holidays and The Holiday Factory.

The format of each event was held as a cocktail function. After one main presentation of all exhibitors, the attendees had the opportunity to mingle and interact with the exhibitors at their tables. The attendees stood a chance to win fantastic prizes, the main prize was a stay at Coco Palm Bodu Hithi for two persons. The Maldives Roadshow was very well perceived and created a great buzz about Maldives as holiday destination in general and Coco Palm Resorts in particular.