Case Studies

The following case studies are examples of sales and marketing activites that Exclusive Serenity did for our clients.

Joint Marketing Campaign with Virgin Active

Case Studies

We initiated a joint marketing campaign with Virgin Active South Africa. Virgin Active is South Africa’s leading fitness club with 95 clubs nationwide. Coco Palm Resorts sponsored a 5 night stay at Coco Palm Bodu Hithi including flights for two. In return Virgin Active promoted the campaign for the whole month of March. Coco Palm Bodu Hithi was featured and promoted on the Virgin Active website, in newsletters going to all Virgin Active members, on their Facebook fan page, on flyers and posters which were put up at each of the 95 clubs.

The campaign received great interest. Stats and figures: 95 clubs nationwide, 670,000 members, 550,000 monthly visitors on the Virgin Active website, 19,800 Facebook fans, 30,000 views per day on Facebook; 1,723 members took actively part in the campaign.

Veuve Cliquot Masters

Case Studies

Exclusive Serenity represented Coco Palm Resorts at the Veuve Clicquot Masters. Veuve Clicquot hosted their first South African polo event which took place at the well-known Val de Vie Wine & Polo Estate in Paarl. South Africa's socialites, celebrities and high society attended the event. Coco Palm Resorts was located at the VIP Master Lounge offering foot massages to the guests.

The "stand" was well placed and a lot of people took interest in the resorts. Brochures were placed on every table in the VIP lounge as well as several images. Two flat screens at the bar, showed images and logos of both Coco Palm Resorts. We brought some Maldivian charm and holiday spirit to the VIP Master Lounge, spoiling guests with foot massages.

Street Pole Advertising with Holiday Tours

Case Studies

Exclusive Serenity initiated a street pole advertisement campaign for Coco Palm Resorts in cooperation with Holiday Tours.

The three street pole signs where place in one of Johannesburg's most businesses' and very up market area. The timing of the campaign was in the same month as the Maldives Road Show took place and Survivors Maldives was aired on South African TV.

Maldives Roadshow

Case Studies

Exclusive Serenity organised the Maldives Roadshow in 2011, taking place in Pretoria, Johannesburg, Durban and Cape Town. The events were attended by tour operators, travel agents and travel press in all four cities. The exhibitors included Coco Palm Resorts, Constance Hotels, Emirates Holidays, Holiday Tours, Naiade Holidays and The Holiday Factory.

The format of each event was held as a cocktail function. After one main presentation of all exhibitors, the attendees had the opportunity to mingle and interact with the exhibitors at their tables. The attendees stood a chance to win fantastic prizes, the main prize was a stay at Coco Palm Bodu Hithi for two persons. The Maldives Roadshow was very well perceived and created a great buzz about Maldives as holiday destination in general and Coco Palm Resorts in particular.

Luxury Event for Top Travel Trade

Case Studies

Teaming up with Ellerman House and The Saxon, Exclusive Serenity treated a selected number of travel agents and tour operators to a decadent afternoon at Ellerman House.

After champagne upon welcome, informative presentations gave them an insight to the villas at The Saxon, Ellerman House as well as the Exclusive Serenity portfolio, comprising Coco Palm Resorts in Maldives, Frégate Island Private in the Seychelles and The Retreat in Tanzania. The evening ended at the luxury Ellerman Villa with canapés, drinks and a beautiful sunset.

More Articles...

Page 1 of 2

<< Start < Prev 1 2 Next > End >>